Facebook Phenomenon
More than 200 million active users
More than 100 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is 35 and older
And their users are very active:
Average user has 120 friends on the site
More than 4 billion minutes are spent on Facebook each day
More than 30 million users update their statuses daily
More than 6 million users become fans of Pages each day
The slide below shows the degree of trust in the various forms of advertising.
Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Accordingly to the latest study by Chadwick Martin Bailey, “consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more like to buy from those brands than they were before becoming fans/followers…The study also uncovered perceptions among consumers that those brands not engaging in social media are out of touch.”
Hence it is imperative that we invest a certain portion of our budget on online and social media. Enough said.
No comments:
Post a Comment