How Coke uses social Media?

Let's look at some big brands which are using social media to engage their customers

The first case, let's look at Coca-Cola:

Coca Cola uses several platforms to reach out to coke lovers.
1) Blogging: Coca-Cola Conversations discusses company history.


http://www.coca-colaconversations.com/

2) Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.

http://www.eepybird.com/featured-video/the-extreme-diet-coke-mentos-experiments/

3) Social networks: Sprite Sips and CokeTag Facebook applications.

http://www.facebook.com/spritesips

4) Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.

http://www.youtube.com/user/VirtualThirst

5) Widgets: Coke Bubbles on Joost.
 
http://news.cnet.com/8301-13577_3-9817934-36.html
 
if big brands are tapping on social media to market their products, i believe its high time marketers consider allocating more advertising and marketing budget on the internet realm.