Let's look at some statistics this morning. Basically, for the first part, Facebook is dominating the social network market in most parts of Asia Pacific. As for the 2nd one, Google and Yahoo continue to dominate the US market in terms of unique visitors. However, in terms of time spent, usage of Facebook far outweights Google and Yahoo, standing at averagely 6hours and 24minutes per person.
1) Top Social Network in Individual Asia Pacific Markets by Percent Reach of Web Population
February 2010 Total Internet Audience*, Age 15+ - Home & Work Locations Source: comScore World Metrix
Top Social Network in Market % Reach of Web Population
Asia Pacific Facebook.com 14.9%
Philippines Facebook.com 84.5%
Australia Facebook.com 69.4%
Indonesia Facebook.com 84.9%
Malaysia Facebook.com 77.5%
Singapore Facebook.com 72.1%
New Zealand Facebook.com 63.6%
Taiwan Wretch.cc 62.5%
Hong Kong Facebook.com 62.6%
India Orkut 46.8%
South Korea CyWorld 54.2%
Vietnam Facebook.com 18.4%
Japan Mixi.jp 18.9%
2) Top 10 Web Brands for December 2009 (U.S., Home and Work)
Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss)
1 Google 146,700 1:40:55
2 Yahoo! 129,032 2:56:35
3 Facebook 109,905 6:24:17
4 MSN/WindowsLive/Bing 108,174 1:56:43
5 YouTube 92,510 1:09:38
6 Microsoft 91,366 0:44:39
7 AOL Media Network 88,347 2:25:09
8 Amazon 66,472 0:33:37
9 Apple 63,825 1:27:45
10 Fox Interactive Media 61,518 1:31:50
Source: The Nielsen Company
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