The Scoot Recipe by CEO of Scoot™ Pte Ltd, Mr Campbell Wilson

The Scoot Recipe by CEO of Scoot™ Pte Ltd, Mr Campbell Wilson

The man behind the Scootitude™ 

 

MIS is honoured to have the CEO of Scoot™, Mr Campbell Wilson, the man with the Scootitude, for an interactive and insightful discussion during the upcoming marketing guru talk on 4 July 2013.

Mr Campbell Wilson was appointed the founding member of the airline on 18 July 2011, prior to his appointment with Scoot™, he worked for SIA group for more than 15 years.  Together with Mr Campbell Wilson, Ms Sharon Koh, Marketing & Communications Manager, will be sharing the stories of Scoot, its brand differentiation from other low cost carriers and how they lead this young and vibrant airline to where it is today within such as short time span.

As successful marketers, they will also be passing on some marketing tips and suggestions to the avid marketers. There was a lot of talking about the term “Scootitude’’, what it really is and how is it linked to the values and expectations of the airline.

Mr Campbell will be answering any marketing related questions asked during the discussion.  

Details of the event:

Title: Marketing Guru Talk – The Scoot Recipe

Date: 4 July 2013

Time: 6.30pm to 9.00pm

Venue: MIS Executive Club, 410 North Bridge Road #01-00 Singapore 188726

Speaker: Campbell Wilson, CEO, Scoot Pte Ltd

The Crab Feast is Back at PARKROYAL on Beach Road

The Crab Feast is Back at PARKROYAL on Beach Road

Are you craving for crabs? From 5 June to 31 August, Plaza Brasserie will be offering the sumptuous Crab Feast under its popular Best of Asia themed from Mondays to Sundays. Choose from our range of appetizers: Dijon Crab Cakes with Coriander Paste, Chicken Salad with Pesto, Tang Hoon Salad, Spicy Tuna Salad, Bread Crab Claw, Mini Crab Meat Samosas, Olive & Potato Crabmeat Balls with Pesto, Crabmeat Paste, Baked Whole Salmon with Spicy Dip and a variety of Dim Sums.

Besides the popular Chilli Crab and Black Pepper Crab, you can look forward to savouring Chef Jackson’s new crab recipes, Crab with Tang Gui, Baked Crab, Nonya Curry Crab, Butter Crab, Stirred Fried Crab with Egg Yolk, Salted Egg Crab and XO Crab

At the Noodles Section, take please in our selection of Curry Noodle with Soft Shell Crab Mee Poh Noodles with Soft Shell Crabs and Laksa with Soft Shell Crabs and much more.

Enjoy their hot varieties that include Stir-Fried Squid with Celery in “XO” Sauce, Oatmeal Prawns, Nonya Curry Chicken, Eight Treasure Duck, Steam Fish in “Hong Kong” Style, Fried Baby Kai Lan and Crabmeat Fried Rice, Crispy Soft Shell Crabs and Braised Sea Cucumber with Roast Pork and Mushrooms.

If you have a sweet-tooth, savour our range of delicious desserts ranging from Sweet Potato, Water Chestnut, Bubur Cha Cha, Mini French Pastries, Chocolate Truffle and Cheese Cake, Assorted Ice-Creams, Fresh Fruits, Almond Beancurd, Chin Chow, Rice Pudding with Vanilla Sauce, American Cheesecake, Chocolate Fondue served with Fresh Fruits, Dried Fruits and Marshmallows.

Sumptuous Crab Feast at PARKROYAL on Beach Road

Date: 5 June to 31 August 2013

Dinner (Mondays to Thursdays): Adult $55 Child $33

Dinner (Fridays to Sundays): Adult $58 Child $35

Prices are subject to10% service charge and 7% Goods and Services Tax

For enquiries or reservations, please call Plaza Brasserie at 6505 5710.

A new Blogger Management Agency in Singapore : The Influencer Network Communications Pte Ltd

TIN's Blogger Management Arm, The Influencer Talent aims to make blogging more mainstream and professional

Sheena Phua, Lifestyle Blogger

Tricia Koh, Lifestyle Blogger

Nich Tan, Lifestyle Blogger

Wee Heng, Owner of Aspirant SG

Lifestyle Blogger Benjamin Tan

• The Influencer Network Communications currently has more than 100 influencers and digital artistes
• The Network agency hopes to make blogging more mainstream and professional 
• Agency will embarked on key boost initiatives to empower and train their TIN bloggers. 

According to a recent Nielsen Report, “Global Trust in Advertising and Brand Messages” there’s exciting growth in consumer attitudes toward word-of-mouth recommendations. The study, published in April 2012, found that 92% of consumers around the world now say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising, an increase of 18% since 2007.

Such a finding highlights the importance of brands adopting a more social approach toward marketing & communications.

The Influencer Network is a an Integrated Social Media & PR Influencer agency that connects brands and organisations to a diverse and engaged audience through the power of social influencers.
The network’s substantial social reach can be invaluable to brands or organisations wanting to target people of all ages online.

By harnessing the influence of semi-celebrities or bloggers,brands and organisations gain access to a leading cross-platform media network specifically designed for men and women of all ages.

So far the agency has signed on more than 20 influencers and Digital Artistes. These influencers, which include celebrities, models, talents, sportsmen entreprenuers have a very high social influence in their own sphere.

Some prominent names include Nich Tan, Sheena Phua, Benjamin Tan, Yeo Hong Peng, Wee Heng, Renfred Ng, Wendy Toh and many more.

For more information, log on to www.influencersg.com or facebook.com/TheINetwork

For the official Site: Log on to www.TheInfluencerTalent.com