The man behind the Scootitude™
MIS is honoured to have the CEO of Scoot™, Mr Campbell Wilson, the man with the Scootitude, for an interactive and insightful discussion during the upcoming marketing guru talk on 4 July 2013.
Mr Campbell Wilson was appointed the founding member of the airline on 18 July 2011, prior to his appointment with Scoot™, he worked for SIA group for more than 15 years. Together with Mr Campbell Wilson, Ms Sharon Koh, Marketing & Communications Manager, will be sharing the stories of Scoot, its brand differentiation from other low cost carriers and how they lead this young and vibrant airline to where it is today within such as short time span.
As successful marketers, they will also be passing on some marketing tips and suggestions to the avid marketers. There was a lot of talking about the term “Scootitude’’, what it really is and how is it linked to the values and expectations of the airline.
Mr Campbell will be answering any marketing related questions asked during the discussion.
Details of the event:
Title: Marketing Guru Talk – The Scoot Recipe
Date: 4 July 2013
Time: 6.30pm to 9.00pm
Venue: MIS Executive Club, 410 North Bridge Road #01-00 Singapore 188726
Speaker: Campbell Wilson, CEO, Scoot Pte Ltd
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