Looking good as a form of respect for others

The roles of males and females have changed over time.

The traditional role which suggest that women should bedomesticated,  gentle & nurturing no longer stand firm.

Males are also becoming more metrosexual possibly due to media portrayal from Korean dramas depicting lean pretty boys, male models getting more and more scrawny, & perhaps increased emphasis from skin, tees and spa brands targeting the men’s market. Of course there are many more deeper issues involved.  

As we are faced with the many more challenges and clutter in life. The roles played by men and women have inevitably crossed and somewhat blurred. 

As a modern metrosexual man living in today’s multi-faceted and dimensional world, it is imperative that we stay true to ourselves. Beauty comes from within and it is important we embrace the many challenges and obstacles we face in life.

In an effort to coin the definition of a true urban male, i have derived ten own definitions ;

1) An urban homme male  has a positive attitude.

2) An urban homme male knows looking good is a form of respect to people around him.

3) An urban homme male is sensitive to world issues.

4) An urban homme male knows how to love and be loved.

5) An urban homme male maintains a good sports regime.

6) An urban homme male loves how to party and have fun when required.

7) An urban homme male takes on a balanced and healthy diet.

8) An urban homme male mentors and empower others.

9) An urban homme male is well travelled.

10) An urban homme male has a good sense of humor and not afraid to put down himself.

Such desirable traits need to be learnt and cultivated over time. The above are just my thoughts about what define a true urban male in today’s world. I am learning to be one. and i am sure you are as well. Good luck and God bless.

Extracted from - 

www.blog.omy.sg/urbanhommeicon/category/dennis-toh/

For more info - visit
http://www.facebook.com/group.php?gid=58064671492

or http://www.urbanhommeformen.com/

Marketing Ideas for Social Media Vehicles

Marketing ideas for Facebook

1) Post interesting photos and news from offline publicity to extend the reach and shelf life of these events.

2) Offering special promotion to facebook fans, that can’t be found elsewhere.

3) Use the facebook event apps to tell people about your event.

4) Mass emails are so yesteryear. Use the funwall to send a message.

5) Use facebook ads to drive visitors to Facebook page, instead of sending users to main corporate site.

Ways to use Twitter

Personal branding - Remember the more followers you have, the more influential and credible you are being seen.



Get feedback - Throw a random question to your followers and check the responses you get.


Direct Traffic - You can tweet on the link of your website or any event page which you want people to access.


Event updates - Provide live streaming of the event to entice your followers. 


Find prospects - Do a search for keywords related to your product on Twitter Search and then follow users.


Provide live coverage - Live coverage on occasion like Weddings, birthday celebrations, concerts etc.

Ideas for Youtube marketing

Post the company’s corporate video


Upload the latest television commercial to extend mileage.


Upload montage of event pictures


Product training and explanation video


Showcase your press conference


Upload marketing activities like roadshows, exhibitions, events.


Upload videos of staff in action.


Behind the scene videos.

Ideas for Tumblr


Use tumblr as an extension of your facebook updates.



Create a thematic blog that is relevant to your business.


Identity should be seen as a human not a company.

Social Media and ROI

We know measuring ROI on social media is a complex process. That is not to say it is impossible.

Today we will discuss the approach towards measuring ROI on social media.

Implementing accountability and ROI

 

1) Use existing data or customer insights from your research to create campaign projections


2) Create a mix of financial and non financial matrix that you need to measure.

3) Track your marketing cost

4) Share insights (with internal stakeholders) and involve them in the insight generation process.

5) Ultimately you want to have a holistic view of your customer data. not only do you know what they’ve purchased, but also what they think about your industry, how they talk about your brand, and why they react to your campaign a certain way.

Exposure to media and/or website - this first level measures the awareness of your social media website(s) or vehicles.


Impressions - number of (web)visits

Clicks/visits - clicks per visits

Page views - total number of (page) visits

Referrers/sources - potential leads generated

New vs. returning - no. of returning visitors and new visitors

Frequency - frequency of visits from visitors

Levels of Engagement - the second level measure the extent the user is being engaged on your social media vehicle(s).


Pages viewed per visit - the more pages viewed, the more the viewer is engaged.

Time on site - Time spent is directly proportionate to the the level of interest on your site.

Reading blogs/participating in discussions - Participation suggests engagement and involvement on the user part.

Viewing videos/photos - uploading and viewing photos show further engagement

Uploading content - uploading content shows that user is willing to be an active participant rather than a passive one

Telling friends - viral effect kicks in

Inquiries/Registrations - express interests on your initiative

Transactions - viewer exercise decision intent

In order to justify returns to your top management, it is essential to document all these numbers down on a monthly basis. Though it can be a cumbersome process, putting all these indicators into a proper excel sheet allow you to analyse trends more efficiently in the near future. This would also give you a first round of defence in showing your boss that the money was well spent on social media, should the numbers turn out well. You need statistics to show during year end reporting and this form the basis of your report.