How to integrate Social Media into our Marketing Campaign ( Part 3)

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year

Year-over-year growth in average time spent by U.S. users, for both Facebook and

Twitter.com, outpaced the overall growth for the category, increasing 200% and 368%, respectively.

Country Unique Audience (000) Time per Person (hh:mm:ss)

                                                    United States 142,052                    6:09:13

                                                               Japan 46,558                      2:50:21

                                                                Brazil 31,345                     4:33:10

                                               United Kingdom 29,129                     6:07:54

                                                     Germany 28,057                           4:11:45

                                                        France 26,786                           4:04:39

                                                          Spain 19,456                           5:30:55

                                                         Italy 18,256                              6:00:07

                                                       Australia 9,895                           6:52:28

                                                      Switzerland 2,451                        3:54:34

 Source: The Nielsen Company