How Nike uses Social Media?
Blogging: Nike Basketball. Running.Women NFR.
http://inside.nike.com/blogs/nikebasketball
http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/
Mashups: Nike 6.0 action sports community.Nike+ running route finder.
http://nike6.hookit.com/members/nike6/
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