Understand the Media Game

Understand the media game (Young Marketers Publicity series)

1) Understand that the ‘manufacturing of news’ is a complicated and complex process.

2) Journalists and writers are always looking for interesting and creative angles for their stories.

3) The media and you are seeking a mutually beneficial relationship during the news making process. 

4) The media industry is dominated by two major players; Singapore Press Holdings and Mediacorp. 

5) Different media outlets and owners have different editorial needs and perogatives. It is important to pitch your stories according to the editorial direction of the media. 

6) Do understand that broadcast (TV and radio), print (Magazine and Newspaper), internet newsmakers have different editorial and submission requirements.  

7) Handling the media can be an easy yet daunting task. You need to be mentally prepared to face them.

8) Never burn bridges with journalists. Embark on a long term relationship with them.

9) Journalists are working on very tight timelines. As much as possible, get back on their request as early as possible. 

10) Remember journalists are also humans. Do engage in small and casual talks when opportunities arise. It will improve your relationship with them further.