Covering the FIVE ‘Ws’
Having created a news angle to give your story newsworthiness, make sure your release contains the five ‘Ws’, or key facts around which your story is based. Check that you have covered the following:
1) WHO will be doing the activity? It may be an activity or an organisation, or both.
2) WHAT will they be doing? It may be an activity or an announcement.
3) WHEN will they be doing it? State the date and, where appropriate, the time.
4) WHERE will the event take place?
5) WHY are you doing it? WHAT is the reason?
Producing a media kit
If you are mounting a campaign or launching a new product, you may need to give journalists a lot more information than can be contained in a single news release. In such cases, you should organise a media kit. Place in the pack a copy of your news release and any other information that will be useful. For example, your might choose to include background information on your organisation, campaign, or product. Case histories, biographies of key personnel, factsheets, a list of frequently asked questions (with answers), and photographs can all form part of a media kit.
No comments:
Post a Comment