How to integrate Social Media into our Marketing Campaigns - Lesson 1

How to integrate Social Media into our Marketing Campaigns?

Social media can be said to have three components:

1) concept (art, information or meme)
2) media (physical, electronic or verbal)
3) social interface ( intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

What is Social Media?

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many to many model, rooted in conversations between authors, people and peers.

Traditional vs New Media

1) Ongoing debate whether new media will take over traditional media.

2) A trend where traditional media are crossing over to new/social media as an extension of their brand.

3) Advertising revenue rebalance once they shift over.

4) With new media, news is usually disjointed with no real narrative to support them.

5) More young people are going to the internet to feed their information needs.

6) Citizen journalism will become an increasingly important part of overall journalism going ahead.

7) Prime time has been replaced by my time.