Arranging a news conference
Arrange a conference only when your news is likely to generate considerable media interest – when you are announcing widescale job losses, for example, or announcing significant good news, such as a new factory with an accompanying jobs boost.
The idea is to bring everyone together – the media and key representatives from your company – so that you can deal with the announcement and any follow-up interviews at the same time.
Decide on an official spokesperson. By and large, the CEO or the Corporate Communications Director should address the press.
Have quiet rooms available for media interviews after the event, and ensure that staff giving interviews are fully briefed.
Organising a news conference is time consuming, and the event itself can be stressful, so ensure that yours will be justified before calling one.
If a news release will do the job, just as well, send the release – and save time and trouble.
No comments:
Post a Comment