How to attract better coverage for yourself?

How to attract better coverage for yourself? (Young Marketers Publicity Series)


You have to constantly identify newsworthy stories, issue effective news releases and put together useful media packs to guarantee that you make the headlines.
Defining key messages

Try to give each audience information tailored to its particular needs and viewpoint.
Examples of key messages –

1) Your company was honored a prestigious award for customer service excellence.

2) You clinch a multi-million deal.

3) You took up a new sport or hobby.

4) Your company adopted a new charitable organisation.

5) You are promoted to a Senior Marketing Manager position.

6) Your company is launching a new product or service.

7) Your organisation is taking part in a corporate social responsibility initiative.

8) You just launched a new book.

9) There is breakthrough and advancements in your company’s technology.

10) Your company is celebrating its 10 year anniversary.

Understanding news releases

The principal way to get on television, radio, or in the press is to issue a news release. A news release is imply your news story, written in a journalistic style. Print and broadcast journalists rely on these releases to help them compile reports, features and programmes. To create an attention-grabbing release that will stand out from the hundreds of others received daily, make sure that your story is interesting, unusual, controversial, unique, unexpected or significant.