Getting Started (Youngmarketer Publicity Series)
Before you start your publicity pursuit, there are a few questions which you need to ask yourself.
1) You need to understand your own strengths and weaknesses.
2) Assess and reevaluate your personality and be true to who you really are.
3) Decide to what extend you are willing to be transparent and honest to the media.
4) Understand the differences between a public and private persona.
5) Decide on an appropriate Public persona for yourself.
6) Know who are your competitors and their involvement in getting publicity.
7) Understand your own ‘standing’ within your industry and discipline. Know your unique selling proposition.
8) Know your media coverage indicator. Have you been profiled before? If yes, which are the media that have been supporting you? If you haven't been profiled and you are newsworthy enough, your chances of getting covered will be even higher.
9) Do you intend to get publicity for yourself or through a third party? Get a publicist if you do not have the time. It is easier to get a neutral party to 'sell' the story for you.
10) You must be prepared for negative coverage. In the publicity pursuit, there are times when bad publicity means good publicity. Hence, always be mentally prepared as you will never really know the outcome of a media pitch or interview.
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