Why be famous?

Why be famous?

So you want to get publicity for yourself

First and foremost, you need to re-examine the purpose of getting publicity. 

There are several reasons why;

1) I just want to get famous

Some people just love to hog the media limelight. Fame and glory are what they been living for. The thrill of being noticed, bitched and discussed are great incentives to get famous. Some try all out to be noticed, while others just love the media attention. 

2) I want to be known as an opinion leader in my field. 

Some people are getting publicity solely for business sake. This is especially so for doctors, entrepreneurs, trainers, financial planners, to name a few, where finding a unique niche for themselves is of paramount importance. Most people are using the media to strategically position themselves, more so for business reason.

3) I am launching a service or product soon

Like people who are getting publicity for business sake, there are people who use public relations or publicity to launch a product or service. As advertising is expensive, getting publicity for products and services will be a cheaper, credible and more cost effective alternative. 

4) I want to climb up the corporate and social ladder

There are people who are keen to climb up the corporate and social ladder using publicity as one of the methods. By being noticed and highlighted constantly in the media, it gives them additional mileage and awareness in the minds of their potential stakeholders; existing management, headhunters and potential employers. This would aid their chances of being promoted and recognised. 

Extracted from Dennis Toh Publicity handbook