So you want to be a marketer? Do you have what it takes? To alot of people, marketers are a bunch of people who merely know how to talk and package themselves. In actual fact, there is alot of serious work behind what we do. Yes, we get to attend media parties, enjoy sponsors' freebies and perks, get free samples to use, but these are just some facets of our work. The behind the scene is what most people cannot see. This involves getting management's approval on the year long marketing plan, getting buy ins on the agency's proposed campaign concept, long nights of chasing sales targets, never ending disputes over pricing with the sales team, & the list just continues.
As in all profession, it takes alot of passion for one to really stay in one trade, and most importantly, enjoy the process. I have been in the trade for more than 8 years - exposed to various marketing disciplines like PR, Marcom, Product Marketing, Events, Media relations and I am proud to say I enjoy every moment of it. Once you get the hang of it, you'll realise there are so much facets to our work, not just limited to the 4ps.
Well, So you want to be a marketer? With passion and determination, I am sure you could be a successful and creative one as well.
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