Publicity for Success: Social Media proves a hit for MCYS Campaign

Saturday, June 20, 2009

Social Media proves a hit for MCYS Campaign

The online component for the Ministry of Community Development Youth & Sports (MCYS) and Leo Burnett's 'funeral' Ad has recently concluded and the use of social media has proven to be a huge hit for the campaign. As well as the popular TVC, in partnershop with Fulford PR, Leo's burnett digital strategy involved engaging bloggers and using online mediums such as Youtube and Facebook to drive home the campaign's central theme of 'Beautifully Imperfect'.

Extracted from Marketing Magazine.

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Boss of TIN and Feet Haven

A mentor to young marketers & communications specialists, Dennis has been in the marketing & PR trade for approximately 13 years.

Dennis is an influencer focusing on helping business owners (professionals, consultants, entrepreneurs, SMEs, Semi-personalities) and brand custodians boost sales, build credibility and create a powerful presence using a low-cost, high impact publicity and social media methods.

Being in academia, he teaches part-time at Curtin University. He has taught subjects like New Media Marketing, Integrated Marketing Communications, Public Relations, Advertising & Promotions and Marketing Fundamentals during his 4 years with Temasek Polytechnic.

Graduated with a Master Degree in Mass Communications from NTU, Wee Kim Wee School of Communications in 2007, he has a strong & burning passion for marketing, PR, media relations, events, & all disciplines related to communications.

Dennis Toh has worked for MNCs like Panasonic, MCYS, HTL & his greatest accolades include the attainment of No.1 market share for Plasma TV in 2004, the successful management of the Senior Citizens' Campaign in 2006 and managing Pacific Healthcare's marketing & PR initiatives. He has also appeared in major competitions like Star Search 2001 and August Man 2011.

He has travelled extensively to countries like India ( Delhi, Mumbai, Chennai, Hyderabad, Bangalore), Sri Lanka, Bangladesh, Vietnam, Cambodia, Myanmar, Shanghai, USA, Japan, Thailand, in the course of his work.

Apart from owning The Influencer Network, he is a co-business owner of Feet Haven Reflexology Group, The Influencer Media & EastieBrekkie Magazine.