MEG: Snag Publicity for Marketing Success
Date
July 22, 2010 (Thursday)
Time
07:30 pm - 09:00 pm
(Registration and refreshment from 7 pm)
Venue
SIM Management House, 41 Namly Avenue
Fee
S$30.00/S$50.00/S$60.00/S$70.00 (MEG Members/SIM Members/UniSIM Alumni/Non-members)
SIM Membership Event Pass Applicable
Deadline
July 21, 2010
Enquiries
Esther Tong - 6248 9449 esthertong@sim.edu.sg
Jeremy Soh - 6248 9444 jeremysoh@sim.edu.sg
Michelle Tan - 6248 9450 michelletan@sim.edu.sg
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Marketing in essence is all about 4Ps and the principles of branding to ensure a more seamless and integrated marketing approach. Marketers often neglect the need to profile themselves favourably in the eyes of their stakeholders. While we are successful in all our campaigns, we fail to work on our personal profile and branding in the long run. Our brand equity needs to progress over time as we work on our projects as well. The speaker will share tips on how marketers could snag more publicity for themselves – both to increase their brand equity and to further their career path.
Talk Outline
• Know what personal publicity means
• Understand why marketers should focus on building their personal publicity amid their busy working schedule
• Tips on how marketers should get more publicity for themselves
• How social media can be used to market yourself more effectively?
Dennis Toh started his own PR agency, Flaunt PR & Communications in 2009. The agency was set up with the focus of helping business owners boost sales, build credibility and create a powerful presence using low-cost, high impact publicity and social media methods. A graduate with a master degree in mass communications from NTU, he currently lectures at Temasek Polytechnic, Business Faculty.
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