Dennis featured in latest AugustMan Magazine

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My Recent pictures taken @ DeFRED Jewellers

MUSEE PLATINUM TOKYO is having a promotion. Pls support my client.

Purple Sage upped their brand ante

First and foremost, i want to thank Lilin, e-marketer of Purple Sage for inviting me to this blogger's food tasting event.

It was a well conceptualised and executed event, in my opinion. The idea of engaging bloggers reflects a paradigm shift in doing business and how marketing is being done. Though the 6 course meal scored highly on its taste and presentation, i want to comment instead on Purple Sage's attention to details - & how focused they are in building a  seamless and consistent brand promise.

Catering business, to some is a sunset industry. The competition is keen and product and services' differentiation can only be made possible through continuous menu innovation, customer service and interesting business concepts to engage its stakeholders.  Purple Sage has shown that they are able to differentiate itself - not just on the core product offering (which is the food) but more importantly, the ability to constantly engage, satisfy and exceed the expectations of their customers.

The recent shift to engage the online sphere reflects the increasing interest and focus for businesses to change their media strategy. The online realm has now turned to a more reliable platform for businesses to invest and cultivate. Marketers are also confident to know that the online community is not filled with some pseudo & anonymous characters, but real customers who are ready to be engaged.

All in all - a good and pleasurable experience. The company, food, wine and business networking - what a way to end my thursday's evening!

Lime Sorbet

I would rate this an A!

Fish Course

Barramundi - I would rate this A+.

Purple Sage Blogger's Food Tasting event

Thanks to Purple Sage for recognising my work on the online sphere..I got invited as an influential blogger for their food tasting event

Dennis Toh @ MIS Marketers Night

Dennis Toh with Diana Soedardi, Regional Marketing Manager of Microsoft Asia Pacific

Where is My Space? Sponsorships needed

Where is My Space? Sponsorships needed

View more presentations from Dennis Toh.

Snag Publicity for Marketing Success - Details of my upcoming talk

MEG: Snag Publicity for Marketing Success



Date
July 22, 2010 (Thursday)

Time
07:30 pm - 09:00 pm
(Registration and refreshment from 7 pm)

Venue
SIM Management House, 41 Namly Avenue

Fee
S$30.00/S$50.00/S$60.00/S$70.00 (MEG Members/SIM Members/UniSIM Alumni/Non-members)
SIM Membership Event Pass Applicable

Deadline
July 21, 2010

Enquiries
Esther Tong - 6248 9449 esthertong@sim.edu.sg
Jeremy Soh - 6248 9444 jeremysoh@sim.edu.sg
Michelle Tan - 6248 9450 michelletan@sim.edu.sg



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Marketing in essence is all about 4Ps and the principles of branding to ensure a more seamless and integrated marketing approach. Marketers often neglect the need to profile themselves favourably in the eyes of their stakeholders. While we are successful in all our campaigns, we fail to work on our personal profile and branding in the long run. Our brand equity needs to progress over time as we work on our projects as well. The speaker will share tips on how marketers could snag more publicity for themselves – both to increase their brand equity and to further their career path.



Talk Outline

• Know what personal publicity means

• Understand why marketers should focus on building their personal publicity amid their busy working schedule

• Tips on how marketers should get more publicity for themselves

• How social media can be used to market yourself more effectively?



Dennis Toh started his own PR agency, Flaunt PR & Communications in 2009. The agency was set up with the focus of helping business owners boost sales, build credibility and create a powerful presence using low-cost, high impact publicity and social media methods. A graduate with a master degree in mass communications from NTU, he currently lectures at Temasek Polytechnic, Business Faculty.

Dennis in action - MIS (how to integrate social media in our marketing campaigns?)

More Pictures..

Pictures from my MIS talk

How did I fare as a speaker?

My results are out.

Hi Dennis

Here’s the feedback for last night’s talk:

1- - least effective ; 5 - - most effective

1. Speaker was well prepared and organised for the programme
n Average grading – 4.03

2. Speaker has good knowledge and practical understanding of the subject matter
n Average grading – 3.76

3. Speaker was effective in communicating ideas and concepts
n Average grading – 3.9

4. Speaker uses good illustrations, practical examples, case studies and other teaching aids
n Average grading – 4.017

5. Speaker was able to stimulate and maintain class interest
n Average grading – 3.93

6. Overall, the speaker is effective:
n Average grading – 3.94

Regards,
Huiling

ann kok - I used to like her alot! How time flies.

social media growth in US - this is one slide which i will show in my upcoming talk @MIS

Good ad campaign or pointless drama?