How to integrate Social Media in our Marketing Campaigns?

I will be speaking at MIS on the following topic. Details will be filled soon.
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How to integrate Social Media in our Marketing Campaigns?


We live in a world of rapidly expanding communications options and shifting consumer information preferences. Social media is a revolution and is conquering our lives in a fast and furious way. It has infiltrated into all facets of our lives before we even know it. Our lives have changed. So are our media habits and consumption.

Consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Our consumer behavior has been altered with the advent of social media.

What are then the challenges faced by Marketers today? How do we better engage our customers and ensure brand loyalty in the long run? What are also some strategies we can adopt to leverage on social media in our marketing campaigns?

In this session, we uncover the latest on social media and how we can best use social media as a tool to engage existing customers and to reach out to a wider target audience.


Outline:

Updates on the social media developments

Understand how consumers buying behavior has changed since the advent of social media.

What are some strategies which Marketers can adopt to leverage on social media to promote their brands?


About Mr Dennis TOH

A mentor to young marketers & communications specialists, Dennis has been in the marketing & PR trade for more than 9 years.

Dennis is a lecturer with Temasek Polytechnic, Business School specializing in marketing, public relations, advertising & Promotions and social media.

Dennis is also a freelance publicist focusing on helping small business owners (professionals, consultants, entrepreneurs, SMEs, Semi-personalities) boost sales, build credibility and create a powerful presence using a low-cost, high impact publicity and social media methods.

Graduated with a Master Degree in Mass Communications from NTU, Wee Kim Wee School of Communications, he has a strong & burning passion for marketing, PR, media relations, events, & all disciplines related to communications.

Dennis Toh has worked for MNCs like Panasonic, MCYS, HTL & his greatest accolades include the attainment of No.1 market share for Plasma TV in 2004, the successful management of the Senior Citizens'Campaign in 2006 and his most recent stint managing Pacific Healthcare's marketing & PR initiatives.

He has travelled extensively to countries like India (Delhi, Mumbai, Chennai, Hyderabad, Bangalore), Sri Lanka, Bangladesh, Vietnam, Cambodia, Myanmar, Shanghai, USA, Japan, Thailand, in the course of his work.