Luxury Car sales zoom to new highs

Luxury car sales zoom to new highs

Quoted on ST today.

Don't let Twitter Weigh you down

I have been researching on twitter and how is it used for Marketing recently.

I am in the midst of planning a one day twitter course and i will announce the details soon.

One important aspect of social media perhaps is the legal implications of our actions on social networking sites like facebook and twitter.

Through out my research, I found that we need to be careful on the following areas:

Libel
If you say something untrue in a public forum about another individual or company, you could be held liable. Since your tweets have the potential to reach millions, an aggressive claim for damages could be extensive.

Sharing confidential information
This happens whenever an employee tweet or share about sensitive or legally protected information about the company. Sharing of trade secrets or sensitive info about a company that is leaked by a tweet could have severe implications. Ensure you understand the sensitivity of your tweet or post before you post your message.

Use in Litigation 
The statutes surrounding social media and the messagig therein are still applicable, and in some cases, this new form of online communication could be deemed as inadmissable in a litigation setting.

Make sure you understand your responsibilities as a business owner or employee even on twitter. Seek out reliable legal advice on how you can make the most of your tweeting without straying into the fringe areas. As much as possible, exercise some self censorship when you want to comment on your boss, competitors and company.

Dennis

Popular Brands among young people

Based on a recent individual project tasked upon my students, these are the brands that resonate better with the young people -

Porshe
Singtel
Starhub
Mcdonalds
Adidas
Mizuno
Nintendo
Samsung
Patek Phillipe
Coke
Nike
Audi
Ferrari
Apple
Sony
Ikea
Fred Perry
Canon
Mercedes
Zoukout
Lancome
Asics
Hermes
AirAsia
Levis
Red Bull
Ginvera
H&M
Maybank
Magnum
Ben's & Jerry's

So brand managers out there - congrats if your brand is listed here. It shows the brand recall of your brand is still high amongst the young adults.

Dennis