Monday, November 23, 2009

a Jacket will do the trick

We are what we wear. 

Do you subscribe to this saying?

I was reminded by a new colleague recently about the need to portray ourselves professionally at all times. 

'A jacket is all it takes', she said. 

This new colleague of mine is a nice lady who has had vast experience in the field of PR & communications. As we were discussing about some of the members of the team, she highlighted the fact that all marketing staff should have at least a proper jacket with them at all times. 

They are all good staff! What they probably need is to have a jacket with them. Just put on a jacket, and they are good to face their stakeholders', she said.  

It may sound superficial but i actually agree with her. 

Stakeholders in our case, are doctors, media and the front line staff. 

My colleague even highlighted the fact that most nurses and front line staff are professionally and appropriately dressed. As marketing & PR practitioners, we cannot afford to lose out in the wardrobe department.  I agree. 

This is a fundamental requirement for any aspiring marketer or PR professional. 

A jacket will do the trick. Invest in a decent outer wear, and you be surprised how it will help you 'elevate' your status and rank. 

I found myself believing in this after my conversation with her. Any thoughts?

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