28 Feb 2014- Jyuben
Enterprises Pte Ltd, the Company behind Canadian burger Franchise Triple O’s
and Floe Fashion has appointed PR and Social Media Agency The Influencer Network
Communications Pte Ltd as its agency to manage their communications initatives.
Triple O’s, a
canadian burger franchise currently has three outlets located at Asia Square,
Star Vista and Orchard Towers.
Floe Fashion,
a chic apparel brand targeting working females, has branches at The Star Vista,
Suntec City and West Gate Mall.
Following this
appointment, the Influencer Network will assume the role of strategic advisor
to Jyuben’s social media initiatives for a period of six months.
The agency’s
responsibility includes developing digital contests, content and engagement
strategies to educate and influence consumers. One of the key objectives of the
campaign is to create greater online buzz and awareness for the two brands.
“We plan to
assist Jyuben leverage on the many opportunities on social media and to tell
and amplify their brand stories. We see a lot of digital opportunities
available for interesting brands like Triple O’s and Floe Fashion and we intend
to build deeper affinity through our engagement strategies’ Dennis Toh, Founder
& principal consultant of The Influencer Network said.
The Influencer
Network’s other clients include People Association CSC, Feet Haven Reflexology, Absolutely Nails, Musee Platinum Tokyo,
Pacific Healthcare and Radlink Diagnostic and Word Of Mouth Application.
Dennis Toh, Founder of The Influencer Network Communications Pte Ltd
I attended the 1st part of the seven habits of highly effective people training today and found it extremely useful to my professional and private life so far.
We were introduced the first three concepts of Highly effective people which focuses on building independence in individuals:
1) Be Proactive
2) Begin with the end in mind
3) Put first things first
In habit 2, we were taught that all things are created twice, with the mental creation first and followed by the physical creation or work. Highly effective people clearly see the outcome they want in every area of life before they act.
We were told to write a personal mission statement as it is a constitution by which we make all decisions for our life. Highly effective people shape their own future instead of letting other people, their culture, or their circumstances determine it.
Here are the benefits of a Personal Mission Statement:
1) Clarifies what is important to you
2) Provides focus
3) Helps you design your life instead of having it designed for you
4) Guides your day-to-day decisions
5) Gives you a greater sense of meaning and purpose
At the training, we were given 5 minutes to write our mission statement, free-flow manner and i thought I should pin down my writing here to constantly remind myself about my life, mission and vision.
Here's what I wrote:
Dennis Toh, 37, a child of God born to Alice Tshe and Steven Toh (deceased). A child blessed and called by the lord to do good things in life. To worship our Lord Jesus and to exalt his name on high always. To share the love of christ to his loved ones, friends and colleagues. To contribute in creative ways that impact our world & community. To be a person whom people can trust and relate to. To be grounded and humble at all times, and to remember his teachings and roots; it's not about Dennis but its all about our Lord Jesus Christ who made all things possible. To be of this world, yet not of this world. To take on the off beaten track and to represent the marginalised. To forget the past, live in the present and to create the future. To live life without regrets. To Love and To be loved.
Dennis Toh
20th Feb 2014
The above is my personal mission statement at this juncture of my life. What's yours?
Thursday, December 19, 2013
Local Blogging Community seeks support on their craft
Local Bloggers in Singapore have gathered to ask the general public to support their craft by sharing their publicity video and to sign an online form. A cause #SupportSGBloggers has been created to let Singaporeans show their support and appreciation for the hard work of Bloggers in Singapore.
The image of bloggers has suffered due to recent controversies on bloggers demanding freebies from merchants such as restaurants or salons, etc. The job as a blogger has always been a difficult and thankless one. To bring the softer, up-to-date and important news to the general public, it demands time, effort, passion and determination to curate & perfect the content.
The campaign hopes to encourage Singaporeans to say 'YES' to the work of bloggers and to recognise the value of blogs and microsites in helping them make their day-to-day important decisions.
Hong Peng, a blogger who blogs at http://hpility.blogspot.sg/, and a director for the publicity video ‘We are Bloggers’ opined ‘This is a very timely and meaningful movement to get Singaporeans’ support on our craft. I have been blogging since 2007 and I take pride in attending events and launches, and bringing up-to-date information to all my readers. I see my job as an important one as it affects my readers’ decisions in all areas of their lives. I blog to see things differently and I hope Singaporeans can see the hard work we put in as bloggers’.
Wee Heng, a popular blogger who blogs at www.aspirantsg.com said, ‘Participating in this video has allowed like-minded bloggers to come together for a common goal, and simply, to share our joy and love for blogging, as this unique craft has been widely misunderstood. All of us have a deep passion and mission for blogging and we ensure our blog entries are professional. We hope Singaporeans can come forward to show us their support in this regard’.
Singaporeans can access "https://www.causes.com/campaigns/70778-raise-awareness-on-the-craft-of-blogging-in-singapore" https://www.causes.com/campaigns/70778-raise-awareness-on-the-craft-of-blogging-in-singapore to give their support. The campaign, which has a target of 1000 signatures, ends 31st Jan 2014.
This initiative is spearheaded by The Influencer Network, the fastest Influencer PR Agency in Singapore.
Ways to support this cause:
1) Share the Publicity Video on Facebook and Social networks
2) HashTag #SupportSGBloggers on Twitter and Instagram
3) Sign the cause at "https://www.causes.com/campaigns/70778-raise-awareness-on-the-craft-of-blogging-in-singapore" https://www.causes.com/campaigns/70778-raise-awareness-on-the-craft-of-blogging-in-singapore
Key Messages in the Publicity Video ‘We are Bloggers’:
1) Bloggers love their craft
2) Bloggers want to be treated professionally
3) Bloggers keep up to the latest trends and happenings
4) Bloggers help customers by spreading meaningful word of mouth
5) Bloggers allocate time in between busy schedules to attend launches and events.
6) Bloggers take pride in their work
7) Bloggers just love to blog
8) Bloggers don't demand for freebies
9) Bloggers ensure their blog entries are professional
The Influencer Network is a leading social media and PR influencer agency that connects brands to a diverse and engaged audience through the power of their network and social influencers.
The Influencer Network provides services in areas of Marketing consultancy, Influencer Marketing, Public Relations, Social Media engagement and Special Projects.
The Influencer Network manages East Centric Lifestyle Media, EastieBrekkie Print Magazine and "http://www.EastieBrekkie.com" www.EastieBrekkie.com
Feet Haven Reflexology opens 2nd outlet in Serangoon Gardens
Popular boutique Foot Reflexology brand, Feet Haven Reflexology opens its second branch in Serangoon Gardens, 4A Maju Avenue on 5th December 2013. The new outfit which boasts a total size of 1300 sq feet, is located above popular eatery Cedele and opposite MyVillage Shopping Centre.
Feet Haven Serangoon Gardens will have three luxurious rooms catering to patrons who opt for a therapeutic and relaxing body massage after a stressful day at work. Patrons can choose between traditional body massage which focuses on pinching and pressing at acupressure points or Swedish massage which comprises of long and flowing strokes.
Foot reflexology fanatics will have their desires satisfied with six spacious reflexology chairs placed in their 400 Sq Feet main hall. The treatment ranges from a 30 minute foot massage to an ultra-long session of 120 minutes.
Feet Haven Reflexology, which was established in April 2011 in Katong, has made heads turned, literally, as the shop garnered more interest and support from residents staying in Joo Chiat, Marine Parade, Katong and all over Singapore.
Feet Haven Reflexology was awarded the Best Foot Massage by Harpers Bazaar Spa Awards 2013 and In a recent Smart Shopper Road Test conducted by Simply Her March 2013 Edition, Feet Haven was rated the highest 8.5/10 out of four other Foot Spas and was given the title 'Best Value Simply Her Foot Spa'.
Centre Manager, Wendy Toh said ‘Opening a second outlet has always been in the wish list of the Feet Haven’s Management team. The first shop has received rave reviews and a lot of our customers, aka ‘Feethavenatics’ have suggested that we open more shops around Singapore. A lot of our customers like our unique and ‘boutique-like’ concept where it is not just a foot reflexology business, but a brand which embodies healing and art across our spirit, mind and body.’
The opening of the second outlet marks the expansion plan of reaching 10 outlets in the next ten years. The company welcomes any potential franchisee keen to build their own massage haven.
With this new addition, Feet Haven Reflexology now owns two Foot reflexology outlets: Katong branch located at 136 East Coast Road, and Serangoon Gardens Branch located at 4A Maju Avenue. The Foot Reflexology brand also owns a sister Manicure & Pedicure brand, Absolutely Nails.
Feet Haven Reflexology is now one of the most social foot reflex brands in Singapore.
Feet Haven Reflexology was awarded the Best Foot Massage by Harpers Bazaar Spa Awards 2013. In a recent Smart Shopper Road Test conducted by Simply Her March 2013 Edition, Feet Haven was rated the highest 8.5/10 out of four other Foot Spas and was given the title ‘Best Value Simply Her Foot Spa’.
Feet Haven Reflexology was also featured in popular magazines like 8 Days, Cleo, Mother & Baby, Young Parents and Eastie Brekkie.
More than 20 bloggers have reviewed the brand and gave very positive feedback and comments about the Brand.
However, these achievements did not come easy. It was a case of God’s blessings, hard work and strategic marketing, in my opinion.
let me recount the process…
Together with my sister and my business partner TL, we acquired Feet Haven Reflexology in early February 2012. I wanted to start a foot reflex business as I was always interested in Entrepreneurship and have subscribed to my ‘Rich Dad’, who was always telling me to create a business early for myself and not to work for an employer for life.
Since switching to academia, I am always on the look out for potential business to buy over or to start a new business. In the month of December 2011, I saw a business takeover ad online and after doing some research on the location & business, I immediately arranged to meet up with the owner and went through many rounds of negotiations and discussions.
My instinct was to buy over the business immediately. Obviously there were many factors involved.
1) The location was perfect. Being near to then the newly refurbished shopping mall, i12, it presents bountless of opportunities for this shop.
2) The takeover fee was reasonable.
3) The demand for foot reflex, in my opinion, is rising considering the stressful environment we all live in.
The rest was history. The early months were difficult as we did not have enough experience managing a foot reflex shop. No doubt, we really learnt through the hard way.
However, we worked really hard as well. I remember working non-stop every weekend to manage the shop and to promote the services ourselves. We even have to go to the extend of giving out leaflets right outside our shop to draw people in.
Fast forward many months, Feet Haven Reflexology is now one of the most recognised Foot Reflex spa in the east region.
Our weekends’ slots are mostly packed! And we been getting alot of positive praises from our customers. Praise the Lord.
In my opinion, I attribute the success to many factors;
1) Sheer Hardwork
My business partner, Wendy and myself worked really hard to build this business. We were dedicated to the business and determined to build Feet Haven as a lifestyle brand and symbol, a place where people can find rest and relaxation for themselves.
2) Blogger Engagement
Part of our marketing strategy was to target all the bloggers in Singapore. I believe a strategic way to build buzz and word-of mouth online is to target the influencers and early adopters. These bloggers will help to amplify positive messages through their social networking spaces. so far, we have more than 20 bloggers reviewing our services.
We hit a total of 23.9k unique visitors for the past one year.
Here are some examples:
Chevonne Cheng ‘I hereby declare with honesty that it was undoubtedly ONE OF THE BEST, or should I daringly say best, traditional back and foot massages that I’ve EVER tried so far – and trust me, I’ve tried alooot, locally and overseas. And I’m not just saying that because it was sponsored! I’m looking forward to even bringing my mum there next time’!Find the post here.. http://www.chevonnecheng.com/2013/04/advert-feet-haven-reflexology.html
Tammy Oh So Fickle‘I have done TONS of foot reflexology in Singapore and NONE, i repeat NONE, was as good as Feet Haven’s. I dare say the foot reflexology at Feet Haven’s the best in the East’!!! Find the post here..http://ohsofickle.blogspot.sg/2013/04/feet-haven.html
Only William‘It is definitely an extraordinary experience.” Feet Haven. It’s the place for the younger generation as well as the old’.
Cuisine Paradise‘Upon entering the shop, I am captured by its luxurious ambience, calming fragrance and soothing music as well as their friendly greeters. And the place gives me a very smooth and relaxing feeling which i am comfortable with’.
BeriShiok‘He was kneading my shoulders and unnoticely I fell asleep but could still feel he working through the aching areas on my body. Upon waking up, I felt totally refreshing and lighter shoulders and tiredless back’.
Ju Ann‘After the whole massage, my whole body felt damnnnn good. My calves still hurt a little but it felt a lot lighter! My back was heavenly. All the knots were gone. Shiok’.
Aspirant SG‘The perk of having a masseur working on your feet is that they are able to customise to your personal preference and reach areas that mechanical feet massager can’t access’.
Y-uhao‘Beside massaging, you can enjoy the nice soothing music and calming aromatherapy scents which helps in promoting relaxation and lifting everyday stress’.
MoonBerryAnd while I was at Feet Haven, I couldn’t resist not getting some pampering so I went for the Yawn Medley treatment: 45 min foot reflexology + 15 min neck and shoulder massage at just SG$38!!! I totally needed it after too many hours of slouching while producing my Avian Project artwork. Hee.
The Scoot Recipe by CEO of Scoot™ Pte Ltd, Mr Campbell Wilson
The man behind the Scootitude™
MIS is honoured to have the CEO of Scoot™, Mr Campbell Wilson, the man with the Scootitude, for an interactive and insightful discussion during the upcoming marketing guru talk on 4 July 2013.
Mr Campbell Wilson was appointed the founding member of the airline on 18 July 2011, prior to his appointment with Scoot™, he worked for SIA group for more than 15 years. Together with Mr Campbell Wilson, Ms Sharon Koh, Marketing & Communications Manager, will be sharing the stories of Scoot, its brand differentiation from other low cost carriers and how they lead this young and vibrant airline to where it is today within such as short time span.
As successful marketers, they will also be passing on some marketing tips and suggestions to the avid marketers. There was a lot of talking about the term “Scootitude’’, what it really is and how is it linked to the values and expectations of the airline.
Mr Campbell will be answering any marketing related questions asked during the discussion.
Details of the event:
Title: Marketing Guru Talk – The Scoot Recipe
Date: 4 July 2013
Time: 6.30pm to 9.00pm
Venue: MIS Executive Club, 410 North Bridge Road #01-00 Singapore 188726
Are you craving for crabs? From 5 June to 31 August, Plaza Brasserie will be offering the sumptuous Crab Feast under its popular Best of Asia themed from Mondays to Sundays. Choose from our range of appetizers: Dijon Crab Cakes with Coriander Paste, Chicken Salad with Pesto, Tang Hoon Salad, Spicy Tuna Salad, Bread Crab Claw, Mini Crab Meat Samosas, Olive & Potato Crabmeat Balls with Pesto, Crabmeat Paste, Baked Whole Salmon with Spicy Dip and a variety of Dim Sums.
Besides the popular Chilli Crab and Black Pepper Crab, you can look forward to savouring Chef Jackson’s new crab recipes, Crab with Tang Gui, Baked Crab, Nonya Curry Crab, Butter Crab, Stirred Fried Crab with Egg Yolk, Salted Egg Crab and XO Crab
At the Noodles Section, take please in our selection of Curry Noodle with Soft Shell Crab Mee Poh Noodles with Soft Shell Crabs and Laksa with Soft Shell Crabs and much more.
Enjoy their hot varieties that include Stir-Fried Squid with Celery in “XO” Sauce, Oatmeal Prawns, Nonya Curry Chicken, Eight Treasure Duck, Steam Fish in “Hong Kong” Style, Fried Baby Kai Lan and Crabmeat Fried Rice, Crispy Soft Shell Crabs and Braised Sea Cucumber with Roast Pork and Mushrooms.
If you have a sweet-tooth, savour our range of delicious desserts ranging from Sweet Potato, Water Chestnut, Bubur Cha Cha, Mini French Pastries, Chocolate Truffle and Cheese Cake, Assorted Ice-Creams, Fresh Fruits, Almond Beancurd, Chin Chow, Rice Pudding with Vanilla Sauce, American Cheesecake, Chocolate Fondue served with Fresh Fruits, Dried Fruits and Marshmallows.
Sumptuous Crab Feast at PARKROYAL on Beach Road
Date: 5 June to 31 August 2013
Dinner (Mondays to Thursdays): Adult $55 Child $33
Dinner (Fridays to Sundays): Adult $58 Child $35
Prices are subject to10% service charge and 7% Goods and Services Tax
For enquiries or reservations, please call Plaza Brasserie at 6505 5710.
TIN's Blogger Management Arm, The Influencer Talent aims to make blogging more mainstream and professional
Sheena Phua, Lifestyle Blogger
Tricia Koh, Lifestyle Blogger
Nich Tan, Lifestyle Blogger
Wee Heng, Owner of Aspirant SG
Lifestyle Blogger Benjamin Tan
The Influencer Network Communications currently has more than 100 influencers and digital artistes
The Network agency hopes to make blogging more mainstream and professional
Agency will embarked on key boost initiatives to empower and train their TIN bloggers.
According to a recent Nielsen Report, “Global Trust in Advertising and Brand Messages” there’s exciting growth in consumer attitudes toward word-of-mouth recommendations. The study, published in April 2012, found that 92% of consumers around the world now say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising, an increase of 18% since 2007.
Such a finding highlights the importance of brands adopting a more social approach toward marketing & communications.
The Influencer Network is a an Integrated Social Media & PR Influencer agency that connects brands and organisations to a diverse and engaged audience through the power of social influencers.
The network’s substantial social reach can be invaluable to brands or organisations wanting to target people of all ages online.
By harnessing the influence of semi-celebrities or bloggers,brands and organisations gain access to a leading cross-platform media network specifically designed for men and women of all ages.
So far the agency has signed on more than 20 influencers and Digital Artistes. These influencers, which include celebrities, models, talents, sportsmen entreprenuers have a very high social influence in their own sphere.
Some prominent names include Nich Tan, Sheena Phua, Benjamin Tan, Yeo Hong Peng, Wee Heng, Renfred Ng, Wendy Toh and many more.
For more information, log on to www.influencersg.com or facebook.com/TheINetwork
For the official Site: Log on to www.TheInfluencerTalent.com
Feet Haven Reflexology launches sister brand, Absolutely Nails located at Marine Parade Central
SINGAPORE, 10 March 2013
Popular Foot Reflexology Spa Feet Haven Reflexology located at 136 East Road has launched a sister Brand, Absolutely Nails, which is a boutique Nail Spa, located at Marine Parade Central, opposite the famous hawker centre.
Absolutely Nails was previously named as Nailcoholics and has been around since early 2010. The name change was a result of the acquisition and also in a bid to stay current and relevant to its customers.
The services include Classic/French Manicure & Pedicure, 2D/3D Nail Art, Acrylic/Gel/Extension, among others.
Upon stepping into the Nail Spa, customers will be pampered by the lush and cosy space, jazzy music and smell of aroma scent.
General Manager of Absolutely Nails, Wendy Toh, and an actor of Serangoon Road cast by HBO Asia said ‘We are glad to be able to launch a second brand after one year of managing Feet Haven Reflexology. We have received a lot of positive feedback for Feet Haven and we hope to model this success to the Absolutely Nails brand as well. With the acquisition, we are committed to provide good quality beauty and healthcare services to our customers staying in Katong, Marine Parade, Joo Chiat and Siglap area’.
Absolutely Nails is open every day from 10am to 830pm (Mon to Fri) and 10am to 8pm ( Sat/ Sun/ PH).
Customers can check out www.absolutelynailssg.com or www.facebook.com/absolutelynailssg for more information about the nail spa.
